6-sekunders video
Netflix - Unskippable Labs & Bumper Ads
YouTube partnered with Netflix to understand if short form content could move people and impact brand metrics the same way longer form content does.
Den gode historie fortalt på 6-sekunder
Telling a Story in 6 Seconds
Video ad formats are evolving with changes in viewing habits and technology. YouTube has announced a new "bumper" ad format aimed at smartphone users who skew towards short-form video consumption. Bumpers are a six-second pre-roll ad unit, and are an important milestone in the evolution of mobile video.
https://www.bebee.com/producer/@mark-adams-california/telling-a-story-in-6-seconds
Structure - 5 seconds, 7 seconds, 5 seconds
haiku - vimeo weekend project from Fermin Gonzalez Moreno on Vimeo.
Video Haiku:
Structure - 5 seconds, 7 seconds, 5 seconds
Use only diegetic sound, no music.
Write your own Haiku, or use someone elses (make sure to credit!)
Either read the Haiku or title it into the video (5 syllables, 7 syllables, 5 syllables)
https://vimeo.com/forums/topic:4778
https://vimeo.com/channels/vidhaiku
Will YouTube’s new “Bumper ads” be effective?
Bumper ads drive upper-funnel goals like ad recall and awareness for large companies that have the budget to pair them with longer, more informational advertisments.
The Silent Revolution: Facebook Video and the Importance of Consumer Behavior
In silent films, the dialogue is transmitted through muted gestures, mime and title cards which contain a written indication of the plot or key dialogue. And if you scroll through your Facebook News Feed, you may notice that in some ways, we’re moving back to those days.
https://blog.bufferapp.com/facebook-silent-video
Silence is golden… and it’s also why you need closed captions and subtitles for Facebook video
The auto-play feature for Facebook videos is a great way to gain your prospect’s attention. However, most marketers are missing one critical point; the video is muted until users decide to turn on audio. This means that your fantastic content is now a silent film. Enter: closed captions and subtitles for Facebook video.
https://cielo24.com/2015/09/closed-captions-and-subtitles-for-facebook-video/
Vellykket videomarkedsføring på FB
Markedsføring via videocontent på Facebook er det nye sort. Vi giver dig derfor i denne artikel 6 konkrete råd til, hvordan du kan udnytte Facebooks mange videofunktioner og opnå succes med videomarkedsføring på Facebook. Med den rette indsats og de rigtige værktøjer kan Facebook-videoer blive en afgørende del af din marketingindsats.
http://digitalworks.dk/artikler/facebook-video
9 Advantages of Using Bumper Ads on YouTube to Grow Your Brand
With the explosion of video content and the shrinking of attention spans, businesses looking to boost brand awareness have a perfect opportunity to do so using six-second bumper ads on YouTube.
https://1seo.com/9-advantages-using-bumper-ads-youtube-grow-brand/
